Although time is in short supply in our multitasking, digital lives, it’s all about being 100% present in the time that you do spend with your kids.
How can you tell if you’re taking your discipline techniques too far or not far enough? We've got some suggestions to help you ensure you parent positively
Social plans are just the thing to haul yourself out from under the covers! NOW is the time to think outside the box and make this winter the best one ever.
There’s no clever advice on how to avoid the charms of comfort food, but we’d like to pass on a few helpful tips to help you manage your weight during winter.
The 21st century dad is no longer satisfied with a supporting role in his kids’ lives, he’s stepping up and is proud to share the load with his baby mama.
Eagerly awaited by children but often dreaded by parents… yup, the winter school holidays are upon us! We share some ideas for fun things to do at home.
What to do when your mood is falling as fast as the thermometer? We have a few scientifically proven tricks to pull you through winter.
There are certainly ways to boost your child’s immune system which will result in a healthier child and fewer days off work for you.
As humans we crave, and desperately need physical touch. Studies show that touch has a profound effect on our health.
Going vegan or vegetarian may not be a new concept, but it is certainly gaining momentum. So, what is all the fuss about? Well, a quiet revolution has been
Childhood is typically viewed as a carefree, happy time. However, recent studies show that depression can affect even very young children.
Ayurveda literally means “knowledge of life” and is based on the belief that health and wellness depend on the balance between the mind, body, and spirit.
Going off the grid isn’t an option for most of us, but we can be more intentional with technology by using it for our benefit rather than being trapped by it.
Traditional advertising is under attack. Did you know that 71% of consumers are more likely to make purchases when referred to by social media?
Influencer marketing stats show that 74% of consumers trust social networks to guide purchasing decisions. So, whether you sell fitness and health products, tour packages, or home services; a single recommendation from a trusted source can trump even your most beautifully written copy or most engaging video demo. Impressive, right?
Social media is now an integral part of our lives and influencer marketing has exploded. People are turning to Instagram, Facebook, Twitter and YouTube for advice on purchasing decisions. And yes, partnering with an influencer could open up your business – whether big or small – to never before explored avenues.
So, are you considering hiring a social media influencer to advertise your brand or product? Are they worth the investment? Generally speaking, the answer is yes. Why? Well, you can potentially gain access to target audiences that you might normally struggle to reach. Social media influencers have large audiences of followers on their social media accounts, and they leverage this to influence or persuade their followers to buy certain products or services. And, hypothetically, they have established a significant online credibility in their field of industry, so their followers often feel that their endorsements are particularly authentic and trustworthy.
Be careful though, you need to do your due diligence to avoid being scammed by social media influencers who artificially inflate their followers. But this doesn’t mean that you have to throw the baby out with the bathwater! This uniquely unconventional way of advertising could be a powerful asset to provide precision marketing to reach exactly the people who would benefit the most from your product or service.
Remember, navigating the complex world of social media influencers can be intimidating. The right influencer can make a campaign successful beyond what you thought possible. But, on the other hand, the wrong influencer can damage your brand significantly.
Here’s what you need to look out for when dealing with social media influencers:
- Examine their followers. Do they have profile pictures, or are they just avatars? Click on a suspect’s profile and see if they have online presence. If the account isn’t active, it’s a tell-tale sign it isn’t real.
- Look at their engagement. Does the audience engage with the influencer? Do they have thousands of followers but only receive a few comments and likes per post?
- Consult experts. Marketing professionals have access to software to sniff out and identify fake social media accounts. Also, they may have established relationships with authentic social media influencers with proven track records.
When looking at influencer marketing it is important to choose the right platform. The heavyweights like Instagram, Facebook and YouTube are some of the best options to choose from. Also, make sure that the influencer's content is relevant to your brand; like-minded ideas and beliefs are important.
Clearly influencer marketing is not only having a moment, it is here to stay. Worth looking into, right?
DISCLAIMER: The information on this website is for educational purposes only, and is not intended as medical advice, diagnosis or treatment. If you are experiencing symptoms or need health advice, please consult a healthcare professional.