So ladies, aside from getting dolled up for the odd Zoom meeting, chances are that you’re not wearing makeup, right?

In fact, a recent survey found that only a quarter of us are keeping up with makeup routines during the Coronavirus lockdown. No one can see your lip colour underneath that mask anyway … The good news is that you are now part of the hugely popular makeup trend  that has taken the beauty world by storm.

What’s up with women going au naturel? Do a quick search for the #NoMakeup hashtag on Instagram and you’ll see that this movement already has over 12 million tags and growing. Alicia Keys started a buzz in 2016 when announcing that she would no longer be wearing makeup in her personal or public life. She explained that she was tired of covering up her face and thereby masking who she really is. What began as one photograph, has impacted women everywhere.

Women across the globe are supporting each other in the realization that their worth isn’t based on their looks. And that when they do choose to dabble in fashion and makeup or other appearance enhancers, they do it for themselves. There’s a resounding desire to have the choice of going makeup free (and not being judged for it). In addition, the self-love and body positivity movement are empowering women to love themselves as they are, regardless of shape, size or any other appearance-based factor. It’s all about the empowerment that comes from being able to look in the mirror and see the beauty in your naked face.

It makes sense that giving your skin a little break from the blush and bronzer is beneficial.  According to Dr Joshua Zeichner, board certified dermatologist and director of Cosmetic Dermatology at Mount Sinai Hospital in New York City, makeup can block pores, promote acne and potentially disrupt the outer layer of the skin, leading to dryness and irritation. And worst of all, although it may sound counterintuitive, the same makeup you’re using to cover up wrinkles and blemishes, tend to settle into fine lines and wrinkles, which essentially just shines a spotlight on the very signs of ageing you’re trying to hide!

So, is this the end of covering up imperfections? Does #NoMakeup mean wearing absolutely no makeup at all, or is it okay to use a couple of items? Feeling confident sans makeup can be daunting. A 2012 study by the Renfrew Centre revealed that 44% of women reported feeling less attractive when they don’t wear makeup. The real objective is making a conscious effort to take care of your skin. Makeup should be a choice – and for many, especially those of us who aren’t born with flawless skin – it’s an empowering tool. As Keys herself once tweeted, “me choosing to be makeup free doesn’t mean I’m anti-makeup.”

The message is clear: You don’t need makeup to be beautiful.

However, if a little makeup is how you roll; you do you boo!


DISCLAIMER: The information on this website is for educational purposes only, and is not intended as medical advice, diagnosis or treatment. If you are experiencing symptoms or need health advice, please consult a healthcare professional.