January is a month of many firsts. For your under-35 clients who are first-time entrants to the job market, and who are looking for good medical aid cover that won’t break the bank on an entry-level salary, we’ve got just the solution.
Our flexiFEDSavvy hospital plan is the most affordable fully fledged medical aid in South Africa, designed especially for the digital generation.
Priced at just R965 p/m for a principal member, it’s fulfilled entirely via online platforms – perfect for under-35s who are used to running their entire lives online. Savvy offers your clients benefits like unlimited virtual GP consults and unlimited network hospital cover, with the choice to fund day-to-day benefits in one of four ways should they choose to.
We are currently running a marketing campaign around flexiFEDSavvy you may already have seen on various digital platforms, namely the First is the Worst campaign.
This campaign uses humour to highlight the fact that although there are many firsts in a young person’s life that will likely be the worst, like a first car or shabby apartment, their first medical aid doesn’t have to be, thanks to Fedhealth’s flexiFEDSavvy option for under-35s.
The campaign is aimed at two target audiences:
- Young people with the desired flexiFEDSavvy membership profile: healthy, under-35 digital natives who are joining the workforce for the first time. These potential members are encouraged to join Savvy to experience great benefits at a great price – definitely not a first that sucks!
- Human Resources Managers at companies which are likely to hire entry-level staff who are the perfect flexiFEDSavvy target audience. These individuals are encouraged to consider offering flexiFEDSavvy as a medical aid plan for their junior staff – so do expect your corporate clients to enquire about this option after receiving their direct marketing packs and seeing the campaign on digital and social media platforms!
Share the campaign on your socials
We have made the videos and social media elements from the campaign available for you to download and share on your own social media platforms.
Download Video 1
Download Video 2
Download Video 3
Download Social Media Elements
Our aim is to put flexiFEDSavvy front and centre in the minds of young career starters, as well as HR personnel as the most affordable medical aid option for under-35s!
