We think you’d agree that Fedhealth’s uniquely high level of customisation is our biggest differentiator!
Because of this, our members can ensure that their options are tailored to offer the perfect balance between cover that is relevant to their life stages and needs, and what they pay for that cover. With that in mind, we are pleased to share with you our brand campaign theme for 2024: FIND YOUR PERFECT FIT WITH FEDHEALTH.
‘Find your perfect fit’ provides a great canvas to focus on several different Fedhealth product features and benefits as the year progresses. It’s direct enough to immediately speak to the customisation and personalised nature of Fedhealth (finding your fit clearly alludes to you as an individual finding what you are looking for).
Launched at the beginning of March 2024, the first instalment of the Perfect Fit campaign invites specific market segments to find their perfect medical aid fit:
- Digitally savvy under-35s – promoting the flexiFEDSavvy option.
- Everyone else – whether they’ve just started their careers, are planning a baby or have established families (offering our flexiFED range as a solution, combined with our GRID and Elect variants and Fedhealth NexGen Gap Cover by Sanlam).
- Small business owners – focusing on how Fedhealth offers customised medical aid for staff that stays within the budget of the business owner.
- Corporates – Fedhealth offers affordable yet customisable corporate medical aid that will keep corporate budgets from bursting at the seams.
- Brokers – by offering Fedhealth as a medical aid solution, brokers can grow their medical aid book, offer tailor-made medical aid for every individual AND earn extra income by selling Fedhealth NexGen Gap Cover.
The campaign will use video, digital and social media platforms as well as specialist publications to get the message across. (Pssst, look out for South African musician, actor and film producer Bouwer Bosch in our videos).
We trust that this new campaign will drive home the fact that Fedhealth provides tailor-made medical aid that’s affordable too!
