Due to its very nature of providing affordable medical aid to healthy, digitally savvy under-35s, Fedhealth’s flexiFED Savvy option has a young and light tone… it doesn’t take itself too seriously and presents the lighter side of medical aid.

As such, Fedhealth has launched a campaign with a touch of humour to speak to the “savvy” audience who is wired to see through the typical advertising jargon.

With Savvy, the hero is, without a doubt, the price point. Being able to offer fully-fledged medical aid at less than four figures per month is our trump card, and our new campaign definitely puts price at the front and centre of the message.

Concept

The cost of living is through the roof these days – especially for young people. Life is getting so expensive that cash has become an endangered species for most South Africans. The concept behind this campaign was to create a “conservation style” campaign where we do a playful take on conserving your endangered bucks by switching to Savvy.

As an exciting incentive to get the target audience to join flexiFED Savvy and ‘conserve their cash’, Wellworx brokerage is also giving away 10 Apple watches to the first 10 members to join flexiFED Savvy each month!

Campaign structure

The campaign reaches across our standard mix of digital and other channels through elements like banners, videos and social media, but we also have an exciting member-get-member campaign, as well as tactical and ambient elements planned. Watch this space…

Campaign creative examples

Should you like to share this campaign on your social media platforms or amongst your clients who fit the right profile or who have children under 35, we can customise the artwork with your branding. Talk to your Broker Consultant if you’d like to make use of this opportunity.