Take a hike: Fedhealth’s cheeky new campaign

Take a hike: Fedhealth’s cheeky new campaign

23 February 2023

Every price imaginable is being hiked – from fuel and electricity, to daily living expenses. For members on competing schemes, the end of their “payment holiday” is just the latest cherry on top.

The problem with these hikes is not just the obvious cost associated with them, but it’s also that slap in the face of having no say in them. Someone, somewhere in a c-suite office makes the decision, and the consumer must just find the money somewhere and get on with it.

But what if… in and amongst all these hikes, consumers finally have a good enough alternative to tell their medical aid to “take a hike”? It’s their time to call the shots, because with Fedhealth, they create and control their own medical aid affordability.

This is the premise of Fedhealth’s somewhat ‘cheeky’ new campaign, that will be live in the next week or so.

Here’s how Fedhealth helps members take control over rising medical aid costs:

  • Fedhealth’s Elect option variant helps members save 25% every month with a co-payment on planned hospital admissions only. This co-payment does not apply to emergencies.
  • With Fedhealth’s GRID variant, members can save 11% every month by using over 120 world-class private network hospitals. In case of emergencies, the member will still be taken to the nearest private hospital for stabilising treatment.
  • On Fedhealth, members pay for the option they need right now, since they can upgrade any time of the year when a life-changing event happens, like pregnancy or serious illness.
  • Only Fedhealth gives members 3 ways to structure and pay for their day-to-day benefits, so they make their own price according to their budget.

Just imagine telling one’s medical scheme to take a hike and joining Fedhealth instead… hopefully this campaign inspires many new members to do just that!

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